Operations · Events · Member commerce

Wholesale work, made mobile.

Carecraft needed technology that could support members in two very different moments: navigating a live annual meeting and managing wholesale purchasing throughout the year. I built the cross-platform experiences that connected both.

Mobile + web · Events · Commerce · Member tools

Carecraft Meeting annual-meeting home screen
Carecraft Meeting multi-day schedule and tabletops
PRODUCT EXPERIENCE / 01
Cross-platform mobile and web product developmentEventsMember orderingOperational workflows

The product challenge

Put the right operational detail in reach—wherever the work happens.

At the annual meeting, members need schedules, people, messages, vendor appointments, and check-in tools immediately. Back at work, they need product discovery, pricing, ordering, account information, and order status. The challenge was not simply to digitize those tasks; it was to make each one feel natural in context.

01Event experience

Put the meeting in every attendee's pocket.

Schedules, activities, attendees, venue information, messages, notes, reservations, and saved events gave members one reliable place to navigate the annual meeting.

02Live operations

Make check-in and follow-up faster.

QR scanning, badge check-in, attendee counts, vendor tabletops, member notes, and notifications supported the staff workflows happening in real time.

03Member commerce

Extend the relationship beyond the event.

The mobile and web portal brought vendor and product search, pricing, program details, carts, orders, account summaries, deposits, and member credentials into one connected experience.

My contribution

One ecosystem spanning live events, member service, and wholesale ordering.

I built Carecraft's cross-platform annual-meeting app and expanded its member experience into mobile and web ordering. That meant designing for attendees on the move, staff running live operations, and members managing everyday purchasing.

01Annual-meeting mobile app
02QR, attendee, vendor, schedule, and communication workflows
03Member ordering and account tools across mobile and web

What this experience brings to your project

Need one product to serve several roles, workflows, and real-world moments?

I help operational teams turn scattered tasks into a coherent system—so the software supports the work instead of becoming another thing to manage.